Creative Content

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Introduksi

Mengapa penting mempromosikan bisnis mu? Begini analoginya, kamu seorang mahasiswa yang jago gambar, kamu tahu dan yakin bahwa kemampuan kamu menggambar itu mumpuni, mama kamu juga bilang gitu. Di kampus kamu ada juga yang bisa gambar (misal namanya si A), tapi kamu tau dia ga sejago kamu. Tapi dia sering dengan sengaja memamerkan karya-karyanya entah di mading, majalah kampus, dll. Sedangkan kamu seringnya cuma gambar-gambar di belakang buku/notes kamu. Meskipun gambar kamu lebih bagus, orang-orang akan lebih mengenal siapa? Si A kan? Artinya sebagus apapun karya kamu ga akan bisa dinilai/memiliki nilai kalau kamu tidak mempromosikannya ke orang lain. Sama halnya dengan bisnis/usaha kita. Sebagai orang kreatif, kadang kita hanya lebih berfokus kepada produk. That’s it. Padahal masih banyak yang lebih penting dari itu, salah satunya adalah pemasaran. Bagaimana memasarkan produkmu agar orang lain tau? Promosikan produk atau usahamu.

Aqua. Kenapa Aqua? Karena menurut saya Aqua adalah salah satu produk yang berhasil mempromosikan nama produknya dengan baik. Pernah ga kamu mau beli air di warung/kios trus bilang: “Bang, beli air mineral gelas dong”. Ga pernah kan? Pasti kamu bilangnya: “Bang, beli Aqua dong”. Itulah mengapa kita penting mempromosikan produk. Agar orang lain tahu dan sadar akan produkmu, dan orang lain akhirnya percaya sama produkmu (tentunya dengan kualitas produkmu yang terjaga), dan akhirnya ketika orang tersebut ingin membeli lagi produk seperti itu, maka yang akan dicari adalah produkmu.


Bagaimana cara mempromosikan produk?

Salah satu cara terampuh yang saat ini terbukti meningkatkan penjualan adalah dengan cara beriklan di TV. Tapi tentu saja itu tidak murah. Kamu akan perlu mengeluarkan uang puluhan atau ratusan juta rupiah hanya untuk beberapa detik iklanmu tayang di TV. Bagaimana dengan koran/media cetak? Koran atau media cetak cenderung memiliki pembaca tetap, namun meskipun tidak semahal beriklan di televisi, beriklan di koran/media cetak juga mahal. Lalu bagaimana cara mempromosikan produk yang murah? Internet.




Bagaimana peranan Internet untuk mempromosikan Produk atau Usaha?

Internet itu gratis, siapapun dapan mengakses internet, bahkan saat ini, kamu bisa menemukan internet dimanapun, bahkan ketika kamu sedang pup kamu masih bisa buka internet. Banyak cara untuk mempromosikan produkmu di Internet. Entah itu beriklan di situs populer dengan memasang banner kecil, ataupun menggunakan situs jejaring sosial untuk mempromosikan produk (yang terkadang sangat mengganggu). Namun itu masih sangat biasa, ada beberapa cara lain yang menurut saya lebih kreatif untuk mempromosikan produk/usaha di internet. Berikut ini adalah beberapa cara kreatif untuk mempromosikan bisnis/produkmu di internet:

1. Game
Siapa sih yang ga suka main game? Pasti hampir semua orang suka main game, tua, muda, anak-anak. Nah karena itulah game juga merupakan salah satu cara kreatif yang dapat kita gunakan sebagai ajang untuk promosi. Salah satu contoh promosi menggunakan game:
Ada beberapa studio yang membuka jasa dibidang ini salah satunya adalah: http://marketingplay.com



2. Explainer Video
Explainer video adalah salah satu cara terampuh yang dapat digunakan dan memang terbukti dapat meningkatkan penjualan. Salah satunya bisnis startup yang berkembang karena menggunakan Explainer Video adalah Dropbox. Dropbox adalah situs penyedia layanan penyimpanan data yang memungkinkan penggunanya untuk mengupload dan menyimpan data di server mereka (cloud computing) sehingga dapat diakses dimanapun. Namun akan sangat sulit untuk menjelaskan hal tersebut pada customer. Coba lihat video mereka menjelaskan produk mereka dengan menggunakan explainer video sebagai berikut:


Keuntungannya adalah kamu dapat menggunakan explainer video bukan hanya untuk promosi (misal di youtube, twitter, facebook, dll) tapi video tersebut juga dapat kamu gunakan untuk presentasi kepada calon investor/client, sehingga calon investor/clientmu akan mudah untuk mengerti produkmu dan kamu tidak perlu menjelaskan produkmu secara berulang-ulang ke calon investor/clientmu yang lain. Mudah bukan?

Ada beberapa production house yang membuka jasa dibidang ini, salah satunya adalah Vaganza Publications (www.vaganzapublications.com) dan yang punya orang Indonesia.


3. Infographics
Infographic sebenarnya mirip dengan Explainer Video, bedanya, infographic bukan menggunakan media video, tapi menggunakan media gambar. Karena menggunakan media gambar, penjelasan infographics tidak akan semudah Explainer video yang menggunakan media audio visual, namun demikian patut dicoba karena biaya untuk pembuatan Infographic lebih murah dibandingkan dengan Explainer Video. Ada beberapa situs yang menyediakan pembuatan Infographic, salah satunya adalah: http://create.visual.ly



Itu adalah beberapa tips untuk promosi bisnis yang lebih kreatif, dan saya kira masih jarang digunakan, terutama di Indonesia. Menurut teman-teman gimana? Kalo punya ide lain boleh di share :)





It's a fact - buyers depend significantly over the internet to be able to acquire news regarding just about every topic on the planet. This simply shows that the Web never stops to give vital info no matter how little or substantial it might be. Individuals in all areas of life, homeowner, personnel and entrepreneurs are constantly looking for more net options that they could reap the benefits of.
Hence, companies are maintaining to discover ways to interact with their viewers. Everyone knows that with only a few mouse clicks, people around the globe could catch a glimpse of what you do and what services or products you have available. You'll now find videos on company's online sales pages to have the attention of their prospective customers. Subsequently, the thought of employing videos for a site's home-page was figured out and it shows that this approach has exceeded standards. There are many different strategies which you can use to advertise your internet-site to your viewers, but it's good to decide what Search engine optimisation experts like Explainer Video Production Company want to share when it comes to video clips as a technique.

Logic behind why video clips are much better than text content
People will be able to learn much better through watching


Generally, consumers usually lose interest on reading through lengthy articles; they prefer the ones that will keep them engrossed instead. Excellently created video tutorials are able to do that. People today determine what you are hoping to show more easily. If so, you wish to provide them with something brief, yet have a significant impact and video tutorials are capable of doing that. This may be a downside on the part of the retailer. Then again, video tutorials allow you to reveal your sales hype in as quick as 1 minute.
Video clip provides higher income conversion
Considering that persons don't have many hours to finish browsing a text content or to read in the least, they won't have the capacity to discover more about your merchandise. The main reason for the failure is their audience may not understand fully what they are attempting to convey. Worse thing is their potential customers might not actually view their articles or blog posts by any means, since they simply have no time at all. People that provide videos on their internet site continue to succeed and obtain bigger revenue turn out.
A lot more people can watch and talk about your video
One of the best factors that videos can provide is it enables you to reach out to more individuals because of easier accessibility. People have access to and play your online video utilizing their mobile phones and other lightweight devices. Not surprisingly articles and other text contents are of help, nevertheless they have a tendency to bore the readers at some point.
We simply can't deny the truth that with regards to advertising your service; the best way is to do it online. Even so, when we consider which one appeals to more prospective customers, video clips turned out to be on the advantage. Improve your conversion rate through training videos, find advice from the Explainer Video Production Company, and look for them at weebly. com

by Stephanie Burdine

What is Explainer Video?

 If youíve never heard of an explainer video, itís a short video thatís usually not more than two minutes long that is used to provide information about a new product or company. Usually this includes information about what the product or company is and why others should use the product or company. The intention behind making explainer videos is usually to generate sales or traffic to a particular website. Here's some example:


There are a few different types of explainer videos, so if youíre interested in making one, you need to know what kind of video you should make that will work best for whatever your product is. Live action explainer videos are probably pretty self-explanatory ñ they have live people in them who talk about a product or company. Live action explainer videos help to establish an emotional connection with the viewer, which can kind of help to suck them in and make them want to know more about the product. Then thereís animated explainer videos in which live people never appear, and these are probably the most common type of explainer video you will see. And finally there are whiteboard explainer videos, and these are videos of whiteboards that are drawn on and then erased, so all you see through the whole video is the whiteboard and a personís hand holding a marker. Whiteboard videos are the easiest and cheapest to make.


What do I need to make an Explainer Video?

The difficulty of creating an explainer video basically just depends on what kind of video youíre going to make and what youíre going to use to make it. You have several options to choose from, like hiring professionals to make it for you, but this can cost several thousand dollars to do. You could make it yourself using software on your computer or your iPhone, the cost of which depends on how good the software is that you get. Or you can hire a freelancer to make it for you, which will be cheaper than hiring a pro but could still get expensive.



If this will be your first explainer video and youíre working on a tight budget, youíd probably do best to make it yourself. Youíll need to come up with a script, decide whoís going to do the speaking or voiceovers, find some music or sound effects to use in it, and then decide what program youíre going to use to put all these elements together.

You can use an online video maker like Animoto or Wideo to create your explainer video. You can also choose to use the YouTube video maker or whatever software you can find that will help you create it. You can create infographics to use in your video, too, and there are a lot of free or cheap infographics apps and software online. Or if you hassles, you can hiring professional studio like vaganza (www.vaganzapublications.com) to fit with what your needs.

The best thing you can do to make sure your explainer video is made well is to view other explainer videos for products that you know sell really well and then replicate whatever was done in those videos in yours. Donít copy others videos, but create yours in a similar way so that, hopefully, you will achieve the same results.



The most important component of your landing page, or your website as a whole, is the call to action (CTA). Here are some techniques to help you come up with an effective call to action:

1. Communicate the Value
Although your landing page copy should have already done this, your call to action should reiterate a summary of the overall value of your product. Visitors should realize the need to avail of your offer with your call to action, that even when they do not read the entire text on your landing page, they will still do the action asked of them. This short text in your call to action should always be right next to, or above, the call to action button.


2. Use Active Verbs
Your call to action should clearly define what you want the user to do next. Gone are the days when the popular call to action is "Click Here." The phrase just doesn't explicitly define what the user will expect next. Use action words such as Buy, Register, Contact, Donate, Subscribe, Sign Up, etc. The action word should also be specific to the type of offer that you have on that landing page.

3. Add Sense of Urgency
It will be much beneficial to your conversion rate if you add an urgent tone to your call to action. Some phrases you can add are, "Limited time only," "Offer good while supplies last," "Offer valid until December 31 only," "Register now and receive a free gift." This will have a positive impact on your conversion rate as visitors will not think twice anymore especially if your offer is indeed irresistible.

4. Give Small Incentives
This will be more effective if used with the urgent tone. Consumers, whether online or offline, have greater tendency to buy a product if they will get a small gift. There are just a lot of people who are sucker for freebies.

5. Clearly Define Different Actions
As much as possible, try to have just one action that visitors should do on your site, i.e. just to buy the product, or just sign up for the newsletter. But if you must have different actions, limit it to just two, or three at the most. If you do this, though, make sure that each action is clearly defined to avoid confusion. If you should have Register Now and Buy Now call to action buttons, your visitor should know exactly when they should be clicking on Buy Now as opposed to Register Now.

6. Place CTAs Strategically
The location of your CTAs also plays a big role in their effectiveness. If possible, place your CTA at the center of your website. Have at least one CTA before the first fold and one on every succeeding page of your site. Also, do not limit your CTAs to HTML buttons. You can also hyperlink texts within your copy that relay your CTA. Images that are incorporated in your site may also be used as CTA; just hyperlink them with the URL leading to the form page.

7. Design CTA Thoughtfully
Your call to action should instantly pop out of the website for visitors to easily see them. Use bold fonts for the short CTA text and a bold, larger font for the CTA button. If you can, try to add a touch of 3D to the buttons. Use white space well with your CTA. Your call to action message will easily be identified from the rest of your landing page if there is sufficient enough white space surrounding the CTA. Use contrasting colors with your CTA buttons. For example, your landing page's color scheme is somewhat grayish, your CTA buttons can be bright orange, yellow or other strikingly bright colors for them to get noticed easily. And try to put more emphasis in your CTA by making it larger than the rest of the text, and the button also large enough.

These are just some basic tips on how you can have an effective call to action for your landing pages. Another important thing you have to remember is to consistently test your site. For any modification you do, no matter how small it is, test the effectiveness of the change. This is much easier to do as you can easily pinpoint what works and what doesn't.
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