Creative Business Magz

2014

Most people want to be richer than they are. There are many ways to make yourself richer. If you are willing to take risks, the possibility to double up your fortune is better and bigger. One of the ways to get more money is that by joining the stock market. These days, joining the stock market is easier than before. It is thanks to the advanced of internet technology. Today, more people have joined the stock market because of the accessibility of online trading.

Online trading is almost similar with investment. When the time comes, you will get profit from what you are invest. There are many ways of investing. You can invest on gold, saving, and property. This kind of investment is pretty safe. You will likely get profits out of it. Meanwhile, when you are joining the online trading, you must follow the trends of the stock market every day. You must pay attention closely on your stock so that you will be able to get more profit or avoid any loss. Online trading is perfect for those who have great interest on the stock market. If you do not have any passion for the stock market, you had better stick to safer investment.

Investing and online trading have a different. For example, before you buy company shares, you need time to take decision. Therefore, you can calculate your risk and profit over a period of time. However, in online trading you buy and sell stocks in mere seconds in order to get profit. Therefore, you must have the ability to take a decision quickly. If you are a good online trader, you can gain a lot of profit and make yourself richer.

When you are doing online trading, you must choose join an online broker’s site and have a trading account. You must also have a bank account and a de-mat account. The bank account contains certain amount of money that is required by the online broker. The de-mat account is an account to deposit your electronic shares. Once you get all of it, you can start buying and selling stock on your online broker’s site. Joining the online trading is not only about selling and buying stocks. There are other trading services that you can join to. You can join investments such as bonds. If you do not have big passion on the stock market, you can join mutual funds. You do not need big amount of money to join it. The investor manager will manage your money and other people’s money and invest it on the stock market, bonds, and other assets.

MacBook Pro is very good notebook with the great design. Many people like to use this device, because they understand that the products from Apple Company always give the best for the users. Actually, there are several reasons to use the notebook. Not everybody likes to use it, but many artists always enjoy the benefits from the MacBook Pro. Below, you will find some of the most popular reasons to use the MacBook Pro as the daily notebook for your life.

Battery Life

The MacBook Pro can be used up to 5.5 hours of the full using. This is very good time limit, because normally, the notebook only supports the use for the 2 or 3 hours of the full use. It is enough as the notebook to watch movie, because the time limit is very suitable with the duration of the normal movies. However, if you want to use your notebook more than to watch a movie, you should consider using the MacBook Pro with the longer battery life. However, you should not worry about the quality. The long battery life does not mean the power of the notebook is weak. You will get the fast processor from this notebook, and you can do many great activities for the longer duration.

LED Display

The LED display from the MacBook Pro is great. It is not breaking the environment, because it is the type of the LED display with the environmentally friendly feature. Besides, it is not only good for the environment. It is also good for the eyes of the users. With the easy to adjust brightness level, you can adjust the brightness to get the most comfortable sight for your eyes and it is also important to get the longer battery life.

The High Resolution

With the high resolution from the MacBook Pro, you will be able to enjoy the use of your notebook with the maximum performance. If you choose to use the 15 inch display of the MacBook Pro, you will get the 1440 x 900 resolution. However, the 17 inch display offers the better resolution of 1920 x 1200. You will be able to view the images and videos with the best quality.

Design

The beautiful design of the MacBook Pro is one of the greatest reasons to use this notebook. Many people consider this design as the most beautiful design for the notebook. The premium materials give it the best look compared to the other type of notebook. With the great performance and great design, it will be a lot of fun to enjoy your day with the MacBook Pro.

PayPal is the most important company in the internet with the main destination to help the people in the world with the need of money. This company helps all of the people with the money transfer needs, so all of the needs of the internet money can be fulfilled. In this article, we will discuss about the use of the PayPal for the Internet activities, so we will understand how important it is for the needs of the internet activities.

The Benefits of Using PayPal

The first thing that everybody will do with the help of the PayPal is the online shopping activities. You will see many people use the PayPal to do the online transaction, so it will be much easier to buy any kind of stuffs from the internet. You can sell your things, or you can buy the other people’s things with the help of PayPal.

The second thing is to transfer the money to the other PayPal account. Actually, it has the strong connection with the first activity (buying stuffs online). If you buy the things from the internet, then it will be very easy to do the payment with the help of the PayPal account. You just need to transfer the money to the seller, so it will be the same way that you transferred your money from the ATM. However, the PayPal can easily give you the benefits to transfer your money to the other accounts.

You can trust the PayPal, because this company is a universal company in the world. It means that all the transaction is verified by many countries. You can do many kinds of transactions with the help of the PayPal account. You can buy the stuffs from the other countries, and use the PayPal to do the payment process. It is international money, so you do not need to worry about your money. All you have to do is join them and get the benefits.

It also has the premium benefits, so you do not need to worry about the needs for the more serious things. However, if you want to use the free account for the personal use, it is more than enough to use the free account. You do not need to pay for anything, because its services are free for the personal account.

With the above explanations, it is important to have the PayPal account. If you ignore this important thing, you will get the difficulty to get the online activities, because many kinds of your needs can be found from the internet. You just need to make your own PayPal account, and you will feel the benefits.

Chairul Tanjung is one of the greatest persons in Indonesia. He is considered as the most successful businessman in his country. This man is very popular, and he became more popular since the Forbes magazine published him. However, this man believes that nothing in this world is instant, so he always does many things with the good results as the aim. Because of this reason, he is getting better in his business life. Many people do not understand that he built his business from the zero. A lot of people always wanted what he has, but they do not want to do the hard work to achieve their aim. However, if you look for the inspiration for the business, the story of Chairul Tanjung can give you the reason to do many things in the better situation.

The Story of His Business

Chairul Tanjung firstly started his business with the hard condition. Unlike the other people with the successful experience, he did not start his business with the purpose of wealthy. He got the difficulty to pay the administration of his college life, so he decided to start the business to sell the book for the college needs. However, he did not stop to do the business just to get the help to pay the administration. After he realized that the business is good for him, he continued to do the business in many aspects. He always keeps his opinion about the things that he believes. He wanted to be successful person, and now he is a successful person.

The Key of Success

Chairul considers three things as the key of success. The first key is the hard work. He never does anything with the lazy feeling, so he always does the best for the things in his life. The second key is the smart work. He always keeps his works in the smart ways, so he will never waste the time to do anythi

ng in the complicated ways without the results. If he does many things with the random decisions, he will never be the person like him now. The last key is to do all the things with the sincere ways. With those three keys, you will get the better results in many aspects.

If you want to start the new business, but you do not understand what to do, you can follow the three keys of success by the Chairul Tanjung. With the humble destination, you will be successful person with the good business. You have to do the hard work and you should not give up easily by the obstacles in your life.

We will talk about the candidate of the next President for Indonesia, Joko Widodo, or it is easier to say Mr. Jokowi for the Indonesian People. His career as a businessperson is quite popular for the Indonesian people. It is good inspiration to know the experience of Jokowi to get the motivation or inspiration for the people without experience to start their business. Starting a new business is not easy. You have to understand many important aspects in business, and sometimes it can be very hard to get those important things. From the story of Mr Jokowi, we can learn many positive things about his spirit to the business.

Low Capital for Business

Jokowi did not start his own business with the big capital. His first business was started, because he helped his uncle to run the furniture business. Before he knew the furniture business, he worked at a gas station as the main job. Then, he turned his work and started to help his uncle to run the furniture business. He borrowed the money to start his own business from the bank. It means that nobody is perfect from the start. If you want to be successful person, you have to follow the step of Jokowi. He did not afraid to start his business without his own money. He risked his house to borrow the money from the bank.

Hard Worker with Patience

Jokowi has a great patience. He did not give up when he did not see the good results from his business. It is said that his business did not show the good results from the first 9 years of its running time. However, this man did not give up and still did the best to get the results of his business. With his patience, he gave everything he had, including his time. It is showed by many times of his appearances at the night at the factory. It is very usual to see him sleeping at the factory at night. He sacrificed the time for the family at night at the factory, because he wanted to make the best for his family. He wanted to be successful person.

From those explanations about the spirit of Jokowi, we can consider it as the inspiration for the business. If you want to get the successful business, you have to give your time ant the other important things to your business. From the story of Mr. Jokowi, we learned that we would not get anything if we do not do anything. Because of that, we do not need to hear the other’s opinion about what we do, but we have to start to work on something, because it will give results.

Selain sebagai sarana untuk meningkatkan keimanan dan ibadah bagi umat Muslim, bulan Ramadhan juga membuka peluang yang luas bagi dunia usaha. Berikut adalah ide usaha yang tentunya akan meraup banyak keuntungan di bulan puasa:

1. Kerudung
Saat bulan Ramadhan, kerudung akan sangat dicari oleh para kaum hawa, selain memang sebagai faktor religi, saat ini para wanita senang berkreasi dengan penampilan kerudungnya.

2. Kue kering

Kue kering biasa disajikan saat hari raya bagi tamu yang datang bersilaturahmi.

3. Kolak

Rasa kolak yang manis cocok sebagai menu buka puasa karena mampu menggantikan zat gula yang dibutuhkan tubuh. Karena itu, kolak banyak diburu menjelang waktu adzan maghrib.

4. Fashion/baju muslim

Musim-musim menjelang lebaran, biasanya orang-orang akan berburu baju (terutama baju muslim) untuk digunakan di hari lebaran agar selalu tampak fresh ketika bertemu dengan keluarga jauh.

5. Sarung

Sarung termasuk perlengkapan ibadah yang paling sering digunakan, saat ibadah shalat tarawih misalnya. Rutinitas tarawih setiap hari tentunya memerlukan beberapa sarung untuk salin sementara sarung yang lain sedang dicuci.

6. Minuman segar

Setelah seharian menahan dahaga, minuman dingin adalah pilihan yang juga selalu dicari sebagai menu buka puasa.

7. Cafe

Di bulan puasa orang-orang ramai mengadakan acara buka puasa bersama. Cafe biasanya menjadi pilihan tempat berbuka puasa bersama selain karena tempatnya cukup luas untuk menampung banyak orang, berbuka puasa di cafe pun terasa lebih praktis daripada di rumah.

8. Parcel

Tradisi mengirim parcel kepada kerabat atau keluarga juga dapat dimanfaatkan sebagai ide usaha.

Selain dari beberapa ide diatas, masih banyak lagi ide-ide lainnya yang bisa dijadikan referensi untuk usaha di bulan Ramadhan, ayooo, ada yang mau share idenya lagi??

Seperti yang kita tahu bahwa saat ini, dunia sedang gempar merayakan pesta piala Dunia 2014 yang dilakukan di Brazil. Semua orang memiliki jagoannya masing-masing. Bagi kita para pebisnis kreatif, hal ini harusnya dapat menjadi pemicu kita untuk menjadikan event tersebut sebagai peluang bisnis. Lalu ide apa saja yang kita bisa jadikan uang? Berikut beberapa ide dari Creative Business Magz:

1. Jersey

Tentu saja Jersey merupakan hal yang utama bagi para penggemar bola. Mereka para maniak maupun pendukung negara tertentu akan rela menyisihkan beberapa uangnya untuk membeli jersey negara kesayangan mereka.

2. Aksesoris Fashion

Bando, Cap, Topi, Gelang, Kalung, dan masih banyak lagi yang bisa kita jadikan alternatif selain Jersey yang terlalu pasaran.

3. Sticker

Sticker adalah hal yang paling mudah untuk dibuat. Kita bisa memvariasikan desain sticker khusus piala dunia 2014 sesuka kita, Sticker juga umumnya ditempelkan di tempat-tempat yang mudah dilihat orang lain, anda dapat memasang logo anda disudut sticker yang anda buat sehingga orang lain mudah untuk mengetahui desain tersebut merupakan buatan anda.

4. Sepatu Bola

Piala dunia menampilkan tokoh-tokoh bola menggunakan sepatu-sepatu yang keren. Anda bisa juga memanfaatkan tersebut dengan menjual sepatu-sepatu bola yang langka ataupun sama dengan yang dipakai oleh pemain bola tersebut. Hal tersebut tentunya akan menarik perhatian para peminat bola.

5. Lapangan Futsal

Lapangan Futsal? Ya.. Peluang bagus bagi anda para pemilik lapangan futsal, karena umumnya, para penikmat bola akan sering menonton bola karena piala dunia. Kadang mereka gereget dengan permainan para pemain bola dan mereka ingin melampiaskannya dengan bermain futsal. Jangan lupa dengan sepatu futsalnya ;)

6. Cafe/tempat nongkrong

Ini tentunya merupakan peluang yang sangat bagus bagi anda pemilik cafe atau tempat nongkrong karena umumnya para penikmat bola akan mencari tempat nongkrong yang bisa menonton piala dunia beramai-ramai. Tinggal sediakan TV dan voila, para penikmat bola akan menghampiri cafe anda.

Itu beberapa ide dari kami, bagaimana? Punya ide lain?

Gambar 1: Bitcoin dan mata uang sebenarnya

Era digital saat ini memang sudah sangat berkembang. Dunia transaksi online sudah sangat mudah dilakukan dan bukan lagi menjadi sesuatu yang aneh. Dulu jual beli online di Indonesia sangat mengandalkan ATM. Dalam perkembangannya muncul telkonogi online banking dan mobile banking. Lalu muncul paypal yang lumrah digunakan sebagai media transaksi online di dunia. Belum nama-nama besar lainnya seperti liberty reserve, payza, dan masih banyak lagi.

Pernah dengar e-gold? e-gold adalah salah satu situs penyedia jasa transaksi yang memperjual belikan gold (emas) secara virtual. Dioperasikan oleh Gold & Silver Reserve Inc, e-gold juga dapat mengacu pada sistem yang membolehkan pengguna untuk mentransfer emas miliknya kepada pengguna lain secara instan. Pembeli e-gold adalah pemilik emas secara virtual yang nantinya dapat dijual kembali mengikuti naik turunnya harga jual dari e-gold itu sendiri. Dalam perkembangannya, e-gold juga dapat menjadi media untuk bertransaksi secara online. Pemilik e-gold dapat membeli barang ataupun jasa yang ditawarkan di Internet dengan menggunakan e-gold. Menurut saya pribadi, e-gold dan bitcoins hampir sama. Lantas apa bitcoins? Apa untungnya menggunakan bitcoins?

Sebelum kita masuk ke inti dari topik ini, coba cek dulu video berikut:

Video: What is Bitcoin?

Bitcoin (https://bitcoin.org) adalah sebuah uang elektronik yang di buat pada tahun 2009 oleh Satoshi Nakamoto. Nama tersebut juga dikaitkan dengan perangkat lunak sumber terbuka yang dia rancang, dan juga menggunakan jaringan peer-ke-peer yang menghubungkan semuanya. Tidak seperti mata uang pada umumnya, bitcoin tidak tergantung dengan mempercayai penerbit utama. Bitcoin menggunakan sebuah database yang didistribusikan dan menyebar ke node-node dari sebuah jaringan P2P ke jurnal transaksi, dan menggunakan kriptografi untuk menyediakan fungsi-fungsi keamanan dasar, seperti memastikan bahwa bitcoin-bitcoin hanya dapat dihabiskan oleh orang mempunyainya, dan tidak pernah boleh dilakukan lebih dari satu kali. (wikipedia.org)

Bitcoin memiliki kurs sendiri yang menjadi basis nilai tukar dengan mata uang asli sama halnya dengan mata uang lainnya. Hal tersebut menjadi unik karena fungsi bitcoin menjadi seperti mata uang asli yang nonfisik.

Dalam bitcoins, diperlukan 2 hal yang penting. Sama halnya dengan dunia nyata, yaitu: Dompet dan Uang (bitcoin itu sendiri). Dompet atau wallet diperlukan untuk transaksi (transfer) antar akun bitcoin. Pengguna harus mendownload aplikasi wallet itu sendiri untuk dapat memulainya. Ada beberapa aplikasi wallet yang biasa digunakan diantaranya: Multi Bit dan Bitcoin Wallet

Gambar 2: Bitcoin wallet

Saya tidak akan membahas terlalu dalam mengenai teknis penggunaan dari bitcoin itu sendiri di article ini (Saya akan membahasnya di article tutorial). Dari penjelasan tersebut, pentingkah kita menggunakan bitcoin? Sebenarnya bitcoin merupakan teknologi yang bagus untuk perkembangan transaksi di dunia bisnis online. Namun untuk saat ini, belum banyak website yang menggunakan bitcoin sebagai metode pembayarannya. Menurut saya pribadi, lebih aman menggunakan paypal dibandingkan dengan bitcoin.

Berbeda dengan paypal yang menganut sistem Banking, yaitu seperti bank virtual yang nantinya kita memiliki akun bank sendiri dan kita dapat bertransaksi di dalamnya dengan uang nyata yang ditukar dengan dolar. Bitcoin lebih mengedepankan pada mata uangnya sendiri. Sehingga bitcoin lebih cocok untuk disebut virtual currency.

Namun di Indonesia, penggunaan transaksi online semacam bitcoin masih sangat jarang dilakukan. Sehingga untuk penggunaan bisnis online untuk pasar Indonesia, penggunaan bitcoin rasanya akan kurang. Orang Indonesia akan lebih akrab dengan Online Banking. Namun apabila anda ingin mencoba untuk bertransaksi atau menggunakan bitcoin sebagai salah satu alternatif pembayaran di bisnis online anda, tidak ada salahnya mencoba :)

Introduksi

Mengapa penting mempromosikan bisnis mu? Begini analoginya, kamu seorang mahasiswa yang jago gambar, kamu tahu dan yakin bahwa kemampuan kamu menggambar itu mumpuni, mama kamu juga bilang gitu. Di kampus kamu ada juga yang bisa gambar (misal namanya si A), tapi kamu tau dia ga sejago kamu. Tapi dia sering dengan sengaja memamerkan karya-karyanya entah di mading, majalah kampus, dll. Sedangkan kamu seringnya cuma gambar-gambar di belakang buku/notes kamu. Meskipun gambar kamu lebih bagus, orang-orang akan lebih mengenal siapa? Si A kan? Artinya sebagus apapun karya kamu ga akan bisa dinilai/memiliki nilai kalau kamu tidak mempromosikannya ke orang lain. Sama halnya dengan bisnis/usaha kita. Sebagai orang kreatif, kadang kita hanya lebih berfokus kepada produk. That’s it. Padahal masih banyak yang lebih penting dari itu, salah satunya adalah pemasaran. Bagaimana memasarkan produkmu agar orang lain tau? Promosikan produk atau usahamu.

Aqua. Kenapa Aqua? Karena menurut saya Aqua adalah salah satu produk yang berhasil mempromosikan nama produknya dengan baik. Pernah ga kamu mau beli air di warung/kios trus bilang: “Bang, beli air mineral gelas dong”. Ga pernah kan? Pasti kamu bilangnya: “Bang, beli Aqua dong”. Itulah mengapa kita penting mempromosikan produk. Agar orang lain tahu dan sadar akan produkmu, dan orang lain akhirnya percaya sama produkmu (tentunya dengan kualitas produkmu yang terjaga), dan akhirnya ketika orang tersebut ingin membeli lagi produk seperti itu, maka yang akan dicari adalah produkmu.

Bagaimana cara mempromosikan produk?

Salah satu cara terampuh yang saat ini terbukti meningkatkan penjualan adalah dengan cara beriklan di TV. Tapi tentu saja itu tidak murah. Kamu akan perlu mengeluarkan uang puluhan atau ratusan juta rupiah hanya untuk beberapa detik iklanmu tayang di TV. Bagaimana dengan koran/media cetak? Koran atau media cetak cenderung memiliki pembaca tetap, namun meskipun tidak semahal beriklan di televisi, beriklan di koran/media cetak juga mahal. Lalu bagaimana cara mempromosikan produk yang murah? Internet.

Bagaimana peranan Internet untuk mempromosikan Produk atau Usaha?

Internet itu gratis, siapapun dapan mengakses internet, bahkan saat ini, kamu bisa menemukan internet dimanapun, bahkan ketika kamu sedang pup kamu masih bisa buka internet. Banyak cara untuk mempromosikan produkmu di Internet. Entah itu beriklan di situs populer dengan memasang banner kecil, ataupun menggunakan situs jejaring sosial untuk mempromosikan produk (yang terkadang sangat mengganggu). Namun itu masih sangat biasa, ada beberapa cara lain yang menurut saya lebih kreatif untuk mempromosikan produk/usaha di internet. Berikut ini adalah beberapa cara kreatif untuk mempromosikan bisnis/produkmu di internet:

1. Game
Siapa sih yang ga suka main game? Pasti hampir semua orang suka main game, tua, muda, anak-anak. Nah karena itulah game juga merupakan salah satu cara kreatif yang dapat kita gunakan sebagai ajang untuk promosi. Salah satu contoh promosi menggunakan game:
Ada beberapa studio yang membuka jasa dibidang ini salah satunya adalah: http://marketingplay.com

2. Explainer Video
Explainer video adalah salah satu cara terampuh yang dapat digunakan dan memang terbukti dapat meningkatkan penjualan. Salah satunya bisnis startup yang berkembang karena menggunakan Explainer Video adalah Dropbox. Dropbox adalah situs penyedia layanan penyimpanan data yang memungkinkan penggunanya untuk mengupload dan menyimpan data di server mereka (cloud computing) sehingga dapat diakses dimanapun. Namun akan sangat sulit untuk menjelaskan hal tersebut pada customer. Coba lihat video mereka menjelaskan produk mereka dengan menggunakan explainer video sebagai berikut:

Keuntungannya adalah kamu dapat menggunakan explainer video bukan hanya untuk promosi (misal di youtube, twitter, facebook, dll) tapi video tersebut juga dapat kamu gunakan untuk presentasi kepada calon investor/client, sehingga calon investor/clientmu akan mudah untuk mengerti produkmu dan kamu tidak perlu menjelaskan produkmu secara berulang-ulang ke calon investor/clientmu yang lain. Mudah bukan?

Ada beberapa production house yang membuka jasa dibidang ini, salah satunya adalah Vaganza Publications (www.vaganzapublications.com) dan yang punya orang Indonesia.

3. Infographics
Infographic sebenarnya mirip dengan Explainer Video, bedanya, infographic bukan menggunakan media video, tapi menggunakan media gambar. Karena menggunakan media gambar, penjelasan infographics tidak akan semudah Explainer video yang menggunakan media audio visual, namun demikian patut dicoba karena biaya untuk pembuatan Infographic lebih murah dibandingkan dengan Explainer Video. Ada beberapa situs yang menyediakan pembuatan Infographic, salah satunya adalah: http://create.visual.ly

Itu adalah beberapa tips untuk promosi bisnis yang lebih kreatif, dan saya kira masih jarang digunakan, terutama di Indonesia. Menurut teman-teman gimana? Kalo punya ide lain boleh di share :)

It's a fact - buyers depend significantly over the internet to be able to acquire news regarding just about every topic on the planet. This simply shows that the Web never stops to give vital info no matter how little or substantial it might be. Individuals in all areas of life, homeowner, personnel and entrepreneurs are constantly looking for more net options that they could reap the benefits of.

Hence, companies are maintaining to discover ways to interact with their viewers. Everyone knows that with only a few mouse clicks, people around the globe could catch a glimpse of what you do and what services or products you have available. You'll now find videos on company's online sales pages to have the attention of their prospective customers. Subsequently, the thought of employing videos for a site's home-page was figured out and it shows that this approach has exceeded standards. There are many different strategies which you can use to advertise your internet-site to your viewers, but it's good to decide what Search engine optimisation experts like Explainer Video Production Company want to share when it comes to video clips as a technique.

Logic behind why video clips are much better than text content

People will be able to learn much better through watching

Generally, consumers usually lose interest on reading through lengthy articles; they prefer the ones that will keep them engrossed instead. Excellently created video tutorials are able to do that. People today determine what you are hoping to show more easily. If so, you wish to provide them with something brief, yet have a significant impact and video tutorials are capable of doing that. This may be a downside on the part of the retailer. Then again, video tutorials allow you to reveal your sales hype in as quick as 1 minute.

Video clip provides higher income conversion

Considering that persons don't have many hours to finish browsing a text content or to read in the least, they won't have the capacity to discover more about your merchandise. The main reason for the failure is their audience may not understand fully what they are attempting to convey. Worse thing is their potential customers might not actually view their articles or blog posts by any means, since they simply have no time at all. People that provide videos on their internet site continue to succeed and obtain bigger revenue turn out.

A lot more people can watch and talk about your video

One of the best factors that videos can provide is it enables you to reach out to more individuals because of easier accessibility. People have access to and play your online video utilizing their mobile phones and other lightweight devices. Not surprisingly articles and other text contents are of help, nevertheless they have a tendency to bore the readers at some point.

We simply can't deny the truth that with regards to advertising your service; the best way is to do it online. Even so, when we consider which one appeals to more prospective customers, video clips turned out to be on the advantage. Improve your conversion rate through training videos, find advice from the Explainer Video Production Company, and look for them at weebly. com

by Stephanie Burdine

What is Explainer Video?

If youíve never heard of an explainer video, itís a short video thatís usually not more than two minutes long that is used to provide information about a new product or company. Usually this includes information about what the product or company is and why others should use the product or company. The intention behind making explainer videos is usually to generate sales or traffic to a particular website. Here's some example:

There are a few different types of explainer videos, so if youíre interested in making one, you need to know what kind of video you should make that will work best for whatever your product is. Live action explainer videos are probably pretty self-explanatory ñ they have live people in them who talk about a product or company. Live action explainer videos help to establish an emotional connection with the viewer, which can kind of help to suck them in and make them want to know more about the product. Then thereís animated explainer videos in which live people never appear, and these are probably the most common type of explainer video you will see. And finally there are whiteboard explainer videos, and these are videos of whiteboards that are drawn on and then erased, so all you see through the whole video is the whiteboard and a personís hand holding a marker. Whiteboard videos are the easiest and cheapest to make.

What do I need to make an Explainer Video?

The difficulty of creating an explainer video basically just depends on what kind of video youíre going to make and what youíre going to use to make it. You have several options to choose from, like hiring professionals to make it for you, but this can cost several thousand dollars to do. You could make it yourself using software on your computer or your iPhone, the cost of which depends on how good the software is that you get. Or you can hire a freelancer to make it for you, which will be cheaper than hiring a pro but could still get expensive.

If this will be your first explainer video and youíre working on a tight budget, youíd probably do best to make it yourself. Youíll need to come up with a script, decide whoís going to do the speaking or voiceovers, find some music or sound effects to use in it, and then decide what program youíre going to use to put all these elements together.

You can use an online video maker like Animoto or Wideo to create your explainer video. You can also choose to use the YouTube video maker or whatever software you can find that will help you create it. You can create infographics to use in your video, too, and there are a lot of free or cheap infographics apps and software online. Or if you hassles, you can hiring professional studio like vaganza (www.vaganzapublications.com) to fit with what your needs.

The best thing you can do to make sure your explainer video is made well is to view other explainer videos for products that you know sell really well and then replicate whatever was done in those videos in yours. Donít copy others videos, but create yours in a similar way so that, hopefully, you will achieve the same results.

The most important component of your landing page, or your website as a whole, is the call to action (CTA). Here are some techniques to help you come up with an effective call to action:

1. Communicate the Value
Although your landing page copy should have already done this, your call to action should reiterate a summary of the overall value of your product. Visitors should realize the need to avail of your offer with your call to action, that even when they do not read the entire text on your landing page, they will still do the action asked of them. This short text in your call to action should always be right next to, or above, the call to action button.

2. Use Active Verbs
Your call to action should clearly define what you want the user to do next. Gone are the days when the popular call to action is "Click Here." The phrase just doesn't explicitly define what the user will expect next. Use action words such as Buy, Register, Contact, Donate, Subscribe, Sign Up, etc. The action word should also be specific to the type of offer that you have on that landing page.

3. Add Sense of Urgency
It will be much beneficial to your conversion rate if you add an urgent tone to your call to action. Some phrases you can add are, "Limited time only," "Offer good while supplies last," "Offer valid until December 31 only," "Register now and receive a free gift." This will have a positive impact on your conversion rate as visitors will not think twice anymore especially if your offer is indeed irresistible.

4. Give Small Incentives
This will be more effective if used with the urgent tone. Consumers, whether online or offline, have greater tendency to buy a product if they will get a small gift. There are just a lot of people who are sucker for freebies.

5. Clearly Define Different Actions
As much as possible, try to have just one action that visitors should do on your site, i.e. just to buy the product, or just sign up for the newsletter. But if you must have different actions, limit it to just two, or three at the most. If you do this, though, make sure that each action is clearly defined to avoid confusion. If you should have Register Now and Buy Now call to action buttons, your visitor should know exactly when they should be clicking on Buy Now as opposed to Register Now.

6. Place CTAs Strategically
The location of your CTAs also plays a big role in their effectiveness. If possible, place your CTA at the center of your website. Have at least one CTA before the first fold and one on every succeeding page of your site. Also, do not limit your CTAs to HTML buttons. You can also hyperlink texts within your copy that relay your CTA. Images that are incorporated in your site may also be used as CTA; just hyperlink them with the URL leading to the form page.

7. Design CTA Thoughtfully
Your call to action should instantly pop out of the website for visitors to easily see them. Use bold fonts for the short CTA text and a bold, larger font for the CTA button. If you can, try to add a touch of 3D to the buttons. Use white space well with your CTA. Your call to action message will easily be identified from the rest of your landing page if there is sufficient enough white space surrounding the CTA. Use contrasting colors with your CTA buttons. For example, your landing page's color scheme is somewhat grayish, your CTA buttons can be bright orange, yellow or other strikingly bright colors for them to get noticed easily. And try to put more emphasis in your CTA by making it larger than the rest of the text, and the button also large enough.

These are just some basic tips on how you can have an effective call to action for your landing pages. Another important thing you have to remember is to consistently test your site. For any modification you do, no matter how small it is, test the effectiveness of the change. This is much easier to do as you can easily pinpoint what works and what doesn't.

Steve Jobs

Who didn't know him? Steve Jobs. The biggest name in computer industry. The creator of Apple, one of big computer brand in the world. Who knows that he started Apple Computer at his dad's garage?

Jobs started Apple with a high school friend in a Silicon Valley garage in 1976, was forced out a decade later and returned in 1997 to rescue the company. During his second stint, it grew into the most valuable technology company in the world with a market value of $351 billion.

He helped change computers from a geeky hobbyist's obsession to a necessity of modern life at work and home, and in the process he upended not just personal technology but the mobile phone and music industries.

It's not always money, but it's passion

We are all know that Apple's product is quite expensive if we compare with other brand. That's because Apple not only sell products, further, they sell lifestyles in the products they sell. They make buyers Apple proud to use their products. They make computers not only for typing, create presentations, or open Internet. They make the computer can follow the passion of its users. Of course, expensive price is also make Apple brand has a high prestige.

Do a good presentation

Steve Jobs is very good at presentation. He can make others amazed not only because of the design of a slide presentation is good, but also because the presentation is relaxed demeanor, regularly, but still easy to remember. Learn how Steve Jobs presented the products that he created. We provide one example of how Steve Jobs presentation here: