How to Create an Explainer Video That Will Result in Great Sales

What is Explainer Video?

If youíve never heard of an explainer video, itís a short video thatís usually not more than two minutes long that is used to provide information about a new product or company. Usually this includes information about what the product or company is and why others should use the product or company. The intention behind making explainer videos is usually to generate sales or traffic to a particular website. Here's some example:

There are a few different types of explainer videos, so if youíre interested in making one, you need to know what kind of video you should make that will work best for whatever your product is. Live action explainer videos are probably pretty self-explanatory ñ they have live people in them who talk about a product or company. Live action explainer videos help to establish an emotional connection with the viewer, which can kind of help to suck them in and make them want to know more about the product. Then thereís animated explainer videos in which live people never appear, and these are probably the most common type of explainer video you will see. And finally there are whiteboard explainer videos, and these are videos of whiteboards that are drawn on and then erased, so all you see through the whole video is the whiteboard and a personís hand holding a marker. Whiteboard videos are the easiest and cheapest to make.


What do I need to make an Explainer Video?

The difficulty of creating an explainer video basically just depends on what kind of video youíre going to make and what youíre going to use to make it. You have several options to choose from, like hiring professionals to make it for you, but this can cost several thousand dollars to do. You could make it yourself using software on your computer or your iPhone, the cost of which depends on how good the software is that you get. Or you can hire a freelancer to make it for you, which will be cheaper than hiring a pro but could still get expensive.

If this will be your first explainer video and youíre working on a tight budget, youíd probably do best to make it yourself. Youíll need to come up with a script, decide whoís going to do the speaking or voiceovers, find some music or sound effects to use in it, and then decide what program youíre going to use to put all these elements together.

You can use an online video maker like Animoto or Wideo to create your explainer video. You can also choose to use the YouTube video maker or whatever software you can find that will help you create it. You can create infographics to use in your video, too, and there are a lot of free or cheap infographics apps and software online. Or if you hassles, you can hiring professional studio like vaganza (www.vaganzapublications.com) to fit with what your needs.

The best thing you can do to make sure your explainer video is made well is to view other explainer videos for products that you know sell really well and then replicate whatever was done in those videos in yours. Donít copy others videos, but create yours in a similar way so that, hopefully, you will achieve the same results.